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I’ve spent the majority of my marketing and communications career helping businesses launch new products and services, as well as grow and scale their businesses.

I’ve done everything from helping businesses improve customer satisfaction, employee engagement, brand messaging, public relations, advertising and sales, research and development, and market and customer acquisition. 

I’ve also launched my fair share of ideas. Some that have done really well, and others not so much. 

And there is one thing I’ve learned about new and aspiring entrepreneurs, and that is they often quit too soon. Meaning they don’t give their ‘idea’ enough time to flourish.

Heck, maybe you haven’t even launched your idea yet. 

Raise your hand if you...

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I had the opportunity to relive my trip to the Philippines the other day as I chatted with Sarah Rapp, the host of How to Be global. I won’t go spoiling the episode, as it’ll be aired next month. 

But after we chatted I reflected on the lessons I learned about how to create connection and community in my business from living in a remote village in the Philippines.

Back in 2014, I traveled there as part of my master's research to conduct a visual ethnography in a remote area near the Blos River on the eastern side of the Northern Sierra Madre mountain range. 

This particular region is the largest protected area in the Philippines. At the time, the Northern Sierra Madre Natural Park had been minimally affected by modern cultures and access to this region was limited. 

...

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Have you joined Clubhouse yet?

If so, you bought into what some are calling brilliant marketing. And based on our traditional idea of marketing they have a good case. 

The hype alone of joining this new platform that promises better community and connection compared to Instagram and Facebook is like no other.

Not to mention the drop-in audio chat capabilities and not having to 'beat' the algorithm. 

Sounds brilliant, right? 

The lucky ones who've been added thus far, are eager at the opportunity for a head start before the app opens to the masses. 

But for the rest of the people waiting for an invite the FOMO (aka fear of missing out) is real. 

And for the passive observers (like myself) I get excited to watch new products (or services) launch.

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We spend so much time ‘niching down’ but very little time talking about the customer buying journey.

Meaning, we use demographic markers such as age, gender, income, profession, and education to target our audience. We might get a little more sophisticated by understanding where they shop, what problems they have, and what makes them tick.

All of which is great for giving us a baseline for targeting our audience. But we rarely talk about the customer buying journey—the way in which your audience makes decisions (i.e., shops and makes purchases). This is important because if you don’t understand how your customers make decisions, you might be turning them off with your sales tactics. 

I am sure we’ve all had an experience with someone trying to sell us on something...

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I published an article recently on Thrive Global called The Great Pause: What It’s Teaching Us.

It’s a self-reflective piece that I share with you about my journey this year. And some of the things I’ve learned, and desire to carry forth next year.

One of those things is trusting my own inner guidance above everyone (and everything) else. Something I know I haven’t always done. 

Things like...

Second-guessing.

Seeking outside validation.

Trusting other people's opinions over my own.

Pushing hard for an outcome.

Trying to force change.

Implementing tools, and tactics that don’t bring me joy.

All of which don’t feel very good!! Right?

Well, I believe we’ve become accustomed to relying on others to show us the way. Especially when...

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It’s been roughly ten months since the world came to a screeching halt due to COVID 19. And we’ve seen a lot of weird things happen such as the toilet paper shortage.

But there is one trend that stood out for me, and that was the rise in popularity of sourdough baking. In early April my social media feed was full of people testing out their sourdough baking skills. 

With people stuck at home and baking on the rise, there wasn’t just a shortage of toilet paper. In fact, finding commercial yeast became extremely hard. Perhaps that’s why people decided to try making sourdough instead.

Sourdough is unique because it’s made with live fermented culture (i.e., flour and water), a sourdough starter, which acts as a natural leavening agent.

Now I didn’t jump on the...

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Have you ever caught yourself wondering how you can create an authentic brand that fully captures the essence of who you are so that your audience knows the real you?

Well, you aren’t alone. Authenticity is such a buzzword. And it’s one of the first things I often hear from people who are building a personal brand.

“Kathryn, how do I show up and own my authentic voice so that my audience sees the real me.”

Sound familiar?

Well...before I share some valuable tips for how to build an authentic brand, I want to share the one thing most people forget about and what it’s actually costing their brand.

I was recently approached by a fairly big brand (multiple 7-figure or so they say in their messaging) who was looking for a copywriter.

They slipped into my DMs...

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I’ll never forget my worst Halloween EVERRRR!

Picture it. I was four years old with poker straight strawberry blonde hair and bright bluey green eyes.

I was a tad short for my age, but I had a fiery personality. Okay, I talked a lot and that served me well sometimes, but most of the time it got me in trouble.

All I wanted to be for Halloween was a WITCH! And I was sure to let everyone know. No princess dresses or crowns for this girl. 

And I think my mom knew that. I fought her most mornings before pre-school to leave my hair alone and not make me wear a dress.

So perhaps that’s why she didn’t think I’d mind wearing a hand-me-down costume from our neighbors. 

Perhaps she couldn’t justify spending moolah on something that was destined for...

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People often approach me wanting to know how I’ve built and scaled my business so quickly. They say things like...

“What’s your secret Kathryn?”
“What are the exact steps you take?”
“Just tell me what to do, and I’ll do it.”

I can’t help but blame the coaches and marketing gurus that use the rhetoric “secret sauce” or “cracking the code” for why entrepreneurs think they are missing something. Even worse believing that someone else has the keys to unlocking their success.

Sound familiar?

Well, I totally get it. You aren’t alone. I spent many years searching outside of myself for the answers as I chased the freedom lifestyle.

But the belief that someone else has the answers is the biggest thing holding...

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Imagine you've achieved everything you wanted in your life and business. Maybe it’s finally being able to buy your dream home or take that long-awaited trip.

OR…

Maybe it’s waking up each day not worrying about money or what’s in your bank account.

How does this make you feel? What thoughts start popping up? And where in your body are you experiencing tension?

For me, I know failure wasn’t the thing I feared most; it was a success. And I started seeing this very theme in my signature program the Messaging that Sells Accelerator. 

While some of the women were still scared of failure, they seemed to fear success more. 

Feeling things like:

What if this changes me?
What if I no longer have time to spend with my family?
What if I have to work harder?
What if I am not...