Waiting Until You're ‘Ready’ to Launch Your Offer is Keeping You Broke
Too busy to read this blog...well I’ve got your back friend. I’ve recorded an audio clip, so you can listen to it easily.
Most struggling online experts make the mistake of thinking that they have to get everything ready in their business before they start selling their products and services.
Things like creating their website, getting their business cards printed, building an email list, and making sure they have enough content to share inside their program or membership.
I hate to break it to you, but this is actually the reason you’re still struggling to attract more customers, and make more money. And you and I both know that if you aren’t making money, you don’t have a business. You’ve just created an expensive hobby.
Right?
Listen, I know why you think this. It’s a common belief that if you perfect your offer, build the backend of your business, and open your virtual doors when...
Why investing in yourself and business is what you need if you want to earn more money.
Too busy to read this blog...well I’ve got your back friend. I’ve recorded an audio clip, so you can listen to it easily.
How long have you been trying to grow your business without investing in help? A few months? Maybe even a few years?
But it hasn’t been easy. Heck...who are you kidding you’re struggling to attract enough paying clients to contribute to the household income, or finally ditch that dreaded 9-5.
And you’re starting to believe that maybe this isn’t going to work for you. You’ve seen others grow much quicker than you, and you can’t figure out how they did it.
I totally get it.
Two years ago, I had this dream to start my online business. My big vision was to help emerging online experts build profitable and sustainable businesses.
I had no idea how I was going to do it. But I knew I needed to try. With my background in marketing and communications I didn’t believe I...
Why you might be struggling to own your voice and speak your truth?
Too busy to read this blog...well I’ve got your back friend. I’ve recorded an audio clip, so you can listen to it easily.
Have you ever felt yourself changing how you show up in this world in fear of offending someone?
Ya know...not fully speaking your opinion, or sharing your story in case someone else gets upset or disagrees with you.
Sometimes it feels easier to bite your tongue, or silence yourself to avoid what others might say in response.
Heck it might even look like toning down your personality, because you think it might be too bold, too direct, or too much for people to handle.
Do you agree?
Well it’s something I caught myself doing in the early days of entrepreneurship. The people pleaser in me didn’t want to make anyone else feel awkward, offended, or bad.
So, I found myself watching what I said and did to make sure everyone else felt comfortable.
Before I knew it I was turning myself...
5 Ways to Get to Know Your Audience on a Deeper Level so That You Can Speak to Them in a More Impactful Way
Too busy to read this blog...well I’ve got your back friend. I’ve recorded an audio clip, so you can listen to it easily.
We all know that getting to know our audience on a deeper level is the best way to learn what they truly want and need. But yet it’s one of the things a lot of people struggle with, especially when they are first starting out.
That is why I want to share 5 quick and easy ways to get to know your audience on a deeper level so that you can speak to them in a more impactful way.
But before we dive in I want you to think about this from the perspective of getting to know a friend for the first time. For some friends it might take a little longer to fully open up, and for others that instant connection is undeniable.
Either way is fine, but your audience could be the same way. I just want you to keep that in mind as you get to know your community.
So let’s dive in.
1. The Use of Story
...
Why I encourage my clients to take quick action and fail as often as possible?
Too busy to read this blog...well I’ve got your back friend. I’ve recorded an audio clip, so you can listen to it easily.
It’s funny because we spend the majority of our lives trying to avoid failure.
Failed relationships.
Failed businesses.
Failed courses and exams.
Not getting the job.
Not making the sports team.
Am I right?
I get it!
But failure is inevitable. We can’t actually avoid it. I mean I’d be hard pressed to find someone on this planet that hasn’t experienced some type of failure or mistake in their life.
In fact, the majority of uber successful entrepreneurs have failed at some point in their journey. And yet, they are still successful.
Let’s take Steve Jobs for instance. He was fired from Apple in 1985. Fired from a company he founded with his partner Steve Wozniak.
If you’ve been fired before you know...
4 Common Mistakes Online Coaches Make When Trying to Scale Their Business. And what’s actually preventing them from growing quicker.
Too busy to read this blog...well I’ve got your back friend. I’ve recorded an audio clip, so you can listen to it easily.
Over the past year I’ve invested in my growth as a coach, but I’ve also had the opportunity to support some amazing women in their journey.
And I’ve spent this time observing the common mistakes coaches make when trying to scale their business.
In fact, these mistakes are ones I’ve observed over the course of my 15 year corporate marketing and communications career. So, they aren’t exempt to just online coaching businesses.
And I get why we experience them. It all boils down to wanting to scale before we are actually ready.
Ya know...wanting to experience growth quickly and right now. But as you’ve heard many times before, growing a business takes time. It’s not something that happens over night and if we try to force it we’ll end up wasting loads of money...
4 Ways to Write Email Subject Lines that Actually Get Opened
Too busy to read this blog...well I’ve got your back friend. I’ve recorded an audio clip, so you can listen to it easily.
“Isn’t email dead, Kathryn?” is a question I hear far too often from my clients and potential clients.
The truth is EMAIL is alive and well and the one place you should definitely invest your energy. In fact, if you haven’t started building an email list I highly suggest you start now.
Why?
Because your email list is something you own. It’s an asset for your business. And it allows you to build a highly engaged audience that is saying yes to wanting to hear from you.
The mistake I see most entrepreneurs make is diving feet first into the social media game spending all of their energy building a following, a following they don’t technically own.
Now don’t get me wrong, social media has a place in your biz strategy. But let me tell you a true story. A mentor of mine...
Why the DIY strategy is keeping you from scaling your online coaching business? And three ways for you to obtain support in your biz right now.
Too busy to read this blog...well I’ve got your back friend. I’ve recorded an audio clip, so you can listen to it easily.
Are you relying on free content to attract more clients and build your biz strategy?
Ya know...downloading freebies, signing up for more weekly emails than your inbox can handle, and joining every free FB community that pops up on your feed.
Hoping that with all of this FREE content you’ll be able to piece together your biz strategy and attract a steady flow of clients.
And I get it.
You want this SOOOO freaking bad that you’ll do anything to make this dream a reality.
The thing is the free content isn’t an effective way to build your business strategy. In fact, it’s keeping you stuck and preventing you from scaling your business.
Not to mention the massive about of OVERWHELM it creates.
Why?
Because this free content isn’t intentionally designed for your...
Why I decided to sell my successful brick and mortar business? And why I am giving you permission to walk away from what isn’t serving you anymore.
Too busy to read this blog...well I’ve got your back friend. I’ve recorded an audio clip, so you can listen to it easily.
After three years of building and growing my business to over a quarter of a million dollars in sales, I decided to post it for sale.
Yup!!
It’s never easy making a decision to walk away from something you’ve spent so much time and energy building. Not to mention something that’s been operating successfully.
Can you relate?
If you’re anything like me, you are committed to a fault, and when you give someone or something your word you go all in.
Do you know what I mean?
So quitting isn’t easy for me, in the good or bad times. And talking about it is even harder, because we often assume that when people QUIT things it must mean we’ve failed.
If I am being completely honest I’d convinced myself for a while that I was a failure. And I’d questioned if...
Want 2020 to be Your Best Year in Business Yet? Stop PUSHING your offer on your audience, and do these three things instead.
Too busy to read this blog...well I’ve got your back friend. I’ve recorded an audio clip, so you can listen to it easily.
Want 2020 to be your best year in business yet?
I know I do!
That is why I am focusing on three big shifts in the market that you’ll want to consider if you want to stand out online.
And if you want to take your business to the next level, I’d suggest checking them out!
How does that sound?
Well without further ado, let’s dive in.
As we gear up for a new year, and decade it’s hard not to focus on old ways of promoting our products and services.
We stick with what we know, right?
The downfall is... the online space is full of eager entrepreneurs ready to sell something, and that trend isn’t going away.
In fact, you’ll start seeing more people entering the online space in 2020. And more people finally ditching their dreaded 9-5 job to pursue the ...
