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I actually didn’t follow through with the launch because I didn’t think I was getting the results I expected at the time, and therefore, believed it was going to be a failure. There wasn’t a lot of engagement (or so I thought) and I didn’t have a lot of people sign up.
So I made the decision to scrap it. Believing that maybe I needed to learn more, and grow a bigger audience before I could have a successful launch.
And that’s exactly what I did. I put my head down and learned everything I could about the online coaching space, and I devoted a lot of my energy to growing my email list and social media following.
This way I would be prepared next time I decided to launch. The problem is when I finally felt ready to launch again, I still wasn’t seeing the results I expected.
A highly engaged audience, with a massive launch list size. I had painted a picture in my mind of what a successful launch looked like based on other peoples launches.
I had fallen into the trap of comparing my success to someone else's success.
Can you relate?
But my business mentor assured me that I couldn’t predict the outcomes based on this preconceived notion of success.
I needed to follow through with my launch in order to assess what was working and what wasn't working.
I had a very small list of 60 people, 5 people showed up on my final training and three people bought. Some people might have chalked that up as a massive failure, but if you look at the numbers it’s actually a huge success.
And of the things that didn’t work well, we were able to learn so much from it.
That is why I want to help you avoid scraping your ideas or starting from scratch every time because you aren’t seeing the results fast enough.
If you scrap your idea or start from scratch every time because you aren’t getting the results you want, you’re actually washing away very critical data.
“Failure is a lesson learned. Success is a lesson applied.”
It’s important to give your business growth time through consistency. You must be committed to launching your offer a few times in order to get the data required to improve it. Each time you launch you have the ability to build and grow from it.
I just finished launching in the midst of a pandemic, and I was convinced it was the worst time to launch. I’d convince myself no one was going to invest in themselves given the economic uncertainty.
And I contemplated putting the launch off until things settled down a bit. But the truth is you never know what the outcomes are going to be. The only way to know the outcomes is by doing the work to see the results.
This is a hard pill to swallow sometimes because putting ourselves out there takes a lot of energy. And when we don’t see the results we want, we create meanings around it.
Meanings like, “my offer isn't good enough,” “maybe people don’t like me,” “maybe I’m not qualified enough,” or “maybe I’m not good enough.”
When in fact, when your audience doesn’t buy it has way more to do with them than it does with you and your offer. What you’ve likely missed is communicating the value of what you do that creates demand and urgency for your product or service.
You may not have put the right message in front of the right audience at the right time. What I call an alignment issue. And something that can be fixed easily if you don’t quit.
As Marie Forleo says, “Everything Is Figureoutable.”
It’s when we attach meanings to the outcomes we get that causes us the most harm.
These three reasons are lessons I’ve learned from launching over the last two years. Sometimes we are so close to achieving massive success but we quit too soon. And I don’t want that for you.
If you need a little extra support with crafting compelling messaging come join us inside my FREE FB Community.